V&A WATERFRONT
MAKE OUR CIRCLE BIGGER

PURPOSE ACTIVATION

Actuate was briefed to develop a Change Management and Employee Engagement programme that would launch, and entrench V&A Waterfront's new organisational strategy, purpose and required culture.

Tactically, the comprehensive 11-month campaign included a launch event and accompanying collateral, a campaign video, environmental branding, an intranet information hub and facilitated Café Conversation sessions with all staff to entrench the purpose and strategy.

240

EMPLOYEES

increase in employee understanding the new V&A purpose and strategy

of employees attended the Café Conversation strategy session

79%

90%

VIEW OUR WORK BELOW

THE EVENT

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EVENT AV

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