What started out as ‘Internal Comms’ then changed to Internal/Employee marketing has been around for years now. Results vary widely.
A big problem is that most campaigns are just after one thing: tactical behavioural change. And while you might achieve that in the short run, when the campaign is over, people revert back to the way that things have always been done.
They revert back to ingrained behaviours learned from the culture they came into.
So, we focus our ‘change marketing’ thinking and process on changing culture. We believe that when you do this, behaviours, attitudes, and outcomes start to adopt a flow.
We strive to be INTELLECTUALLY CURIOUS, CREATIVELY COURAGEOUS and PROUDLY PROFESSIONAL
We see the great impact that good companies can have on a nation. If we can help develop leaders, create ‘can-do’ attitudes, and inspire people to their best in enough companies, then we can change our nation. When you change enough nations, we can change the world. We start by changing ourselves.